Functionally and aesthetically I would pick this planner over any other brand and over the years I’ve tried many! I’m a mom with a busy schedule and I’ve tried Happy planner, panda planner, swearymom planners, and so many more. Some of them were good, some just okay but this one beats all of them. I love that there dates aren’t already in and I can number them myself so I can skip months like June & July and it isn’t wasteful. I love the different sections in the planner, it’s not too much with the little extras like I’ve seen before but it still has reminders for skincare and water. I can fit all of my appointments and reminders for my kids activities and it still has a notes section for each day which is GREAT. The theme song for the month is adorable. I feel like other moms understand how important our planners are and how picky we can be over them lol so I’m actually so excited for this. Now I just hope that they aren’t discontinued by the time I need another one and I might purchase a few more just in case 😂 Also, the way the front and back cover are made are really cool, it’s an odd texture I don’t think I’ve felt before and it’s really comfortable to hold onto if that makes sense, I think it may get dirty/stain easily so I’ll have to be mindful of that but it seems to make the colors more vibrant and so pretty.